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Social Media Examiner

3 Social Media Monitoring Tools for Marketers
3 Social Media Monitoring Tools for Marketers
Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead...
Analyzing for Improved Results: The Journey, Season 2, Episode 7
Analyzing for Improved Results: The Journey, Season 2, Episode 7
Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 7, Michael Stelzner (founder of Social...
4 Ways to Use LinkedIn Video for Your Business
4 Ways to Use LinkedIn Video for Your Business
Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share Curated Resources With Your Viewers You don’t need to...
How to Use Instagram Quick Replies for Direct Messages
How to Use Instagram Quick Replies for Direct Messages
Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies to common questions via Direct Messages? In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages. What Are...
How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work
How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work
Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. What Is the Facebook Ads Relevance Score?...
Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers
Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and...
How to Cultivate Community With Facebook Groups
How to Cultivate Community With Facebook Groups
Want more engagement in your Facebook group? Looking for tips on shaping your group’s culture? To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff. More About This Show The Social Media Marketing podcast is designed to help busy...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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