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Social Media Examiner

3 Low-Cost Video Tools for Social Media Marketers
3 Low-Cost Video Tools for Social Media Marketers
Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you’ll discover three tools to quickly and easily create polished, eye-catching videos for social media. #1: Produce Video Quickly With Biteable Biteable lets you quickly create video ads,...
How to Use Google Data Studio to Report on Facebook Campaigns
How to Use Google Data Studio to Report on Facebook Campaigns
Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. #1: Import Data Sources Into...
New Facebook Business Page Layout for Mobile
New Facebook Business Page Layout for Mobile
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out a business page redesign on mobile with Andrea Vahl,...
How to Grow: Wisdom From 6 Years of Podcasting
How to Grow: Wisdom From 6 Years of Podcasting
In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I’ll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view...
How to Safely Share Access to Your Facebook Ads and Google Analytics Data
How to Safely Share Access to Your Facebook Ads and Google Analytics Data
Do others manage your Facebook ads? Wondering how to get others to securely share account access to advertising assets? In this article, you’ll discover how to provide sharing access to Facebook ads, Google Analytics, and lead page assets. How Client Control Protects All Parties When creating...
How to Improve the Page Speed of Your Blog
How to Improve the Page Speed of Your Blog
Is your blog slow to load? Wondering if your site’s speed is affecting search traffic? In this article, you’ll discover how to assess and improve the page speed and mobile-friendliness of your site. Why Page Speed Matters to Social Media Marketers and Bloggers One of the biggest...
How to Engage a Warm Audience With Facebook Video Ad Sequences
How to Engage a Warm Audience With Facebook Video Ad Sequences
Are you using a Facebook video ad campaign to build awareness of your business and products? Wondering how to stay top of mind with a warm audience? In this article, you’ll learn how to set up a sequence of Facebook video ads to keep warm Facebook audiences engaged with your business. #1:...
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Social Maximiser

Helpful Solutions To Some Common Content Marketing Roadblocks
Helpful Solutions To Some Common Content Marketing Roadblocks
In general, producing and publishing quality content is a valuable practice for marketers but it comes with its fair share of challenges and problem areas. You see, in reality, content marketing is so much more than publishing a few blog posts every week.
6 Live Streaming Video Platforms Discussed
6 Live Streaming Video Platforms Discussed
Video streaming services are becoming an increasingly important part of most small businesses today. They offer a way of interacting with customers, clients, vendors, and even employees working remotely.
7 Ways Instagram Can Help You Build Qualified Leads
7 Ways Instagram Can Help You Build Qualified Leads
To engage customers on Instagram, a business needs more than just great looking images. It also needs a thoughtful content strategy and a clearly defined brand identity based in visual creativity and effective customer engagement.
6 Ways to Produce Great Content on a Low Budget
6 Ways to Produce Great Content on a Low Budget
Although content marketing sounds expensive, it does not have to be. You can succeed at content marketing on nearly any budget. All you have to do is learn how to leverage the resources at your disposal. After all, when you don't have a lot of money, you have to get creative!
5 Awesome Tips & Strategies to Promote Your Content on Instagram
5 Awesome Tips & Strategies to Promote Your Content on Instagram
The challenge when it comes to Instagram is that as more and more people and brands jump onto the platform, the noise level for individual users is increasing. To really stand out from the crowd, you need to understand how to promote your content on Instagram for maximum reach and impact.
Create Your Own Infographic in Under 18 Minutes
Create Your Own Infographic in Under 18 Minutes
Infographics are convenient for viewing, they look attractive and they are practical when it comes to presentation of facts and data that are not very interesting. On top of that, the human brain can memorize the data presented in this way much easier.
The Fundamentals of Promoting Your Content on YouTube
The Fundamentals of Promoting Your Content on YouTube
To really stand out from the crowd, your channel and videos must be remarkable, interesting and add value. In particular, your channel is like a storefront - give it the right look to show off your style and brand it like a pro.
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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